When is a blogger not a blogger?

I took part in an interesting session at SXSW today, a group discussion designed to come up with 10 Easy Ways To Piss Off A Blogger. Led by Rohit Bhargava from Ogilvy, the group was made up of a combination of bloggers, marketeers and PR professionals. As someone who has recently started a blog (and has an increasing addiction to it), but who makes a living from PR and marketing, it was really interesting to find myself sitting somewhere in the middle.

The list of ten (and a few more) came out of the discussion, and is posted at Longstation, but the really interesting angle for me was a debate regarding the status of bloggers, and how they should be approached by those of us in the PR world. Specifically, there was some discussion around whether bloggers should be treated as journalists, and whether or not they wanted to be.

Exporting the West Midlands

Seeing as I’m here in Texas as part of a West Midlands contingent, it was funny to stumble across this pub on my first trip into Austin. Is Shakespeare our region’s most exportable brand? Answers on a postcard/blogpost. I’m going to start a list.